Choice, Change and Technology: Connecting Millennials and Insurance

Every employee has different insurance needs and values different benefits. While this has always been the case, having a new generation in the workplace presents some new opportunities and challenges. Here are a few strategies you should consider to help your millennial employees participate in your benefits plans.

Provide choices

In a recent post by the Sequoyah Group, they noted that young adults would prefer having options over a one-size-fits-all benefits package. By offering a variety of supplemental insurance options, as well as employer-paid products, you can help create the depth and diversity of coverage options that put millennials in control of their coverage. 

If you’ve never offered these options before, ask your insurance provider about the available alternatives. They’ll help you create a more personalized experience for your employees. 

Embrace change

According to Hart Inc., 40 percent of millennials are now parents. This is changing their insurance needs and how they approach benefits. Be prepared to answer their questions regarding coverage and benefits, and the impact benefits can have on their growing families. 

Incorporate technology

Today's young adults are accustomed to regularly using technology as a tool for nearly every aspect of their lives. 

Offering online tools can help employees enroll in insurance coverage and will cultivate more interest in the options available to them. 

Promote a healthy lifestyle

Entrepreneur noted that 66 percent of employers are making workplace health a focus of their efforts next year.

You can encourage a healthier environment in the office by developing a reward program for eating well and maintaining healthy habits throughout the day. You can also help them participate in healthy activities outside the office by offering incentives for their participation in bicycle races, 5k runs and other events.

You could even take an integrated approach and provide access to technology that allows employees to track physical activity throughout the workday and after hours.